Marketing 101-part two

By |Personal Goal Development|

We learn several more lessons in Marketing 101 with a recent campaign featuring GoPro, the tiny but rugged mountable video camera. (see part one here) Wistia, the B2B video-hosting company that was in charge of marketing set the first principle: to use inspiration and creativity in marketing with GoPros sporty Hero 4 video camera. Their second marketing 101 principle was [...]

Marketing 101-part one

By |Personal Goal Development|

We learn a lesson in Marketing 101 with a recent campaign featuring GoPro, the tiny but rugged mountable video camera. It's one of the most recognized camera brands in the world-known for capturing epic, adrenaline-inducing adventure and extreme-sports videos. A B2B video-hosting company, Wistia, announced the launch of "GoPro Week," a marketing effort meant to [...]

Baseball Spring Training

By |Personal Goal Development|

What does baseball spring training have to do with personal goal development? Quite a bit, actually. I married a professional minor-league baseball player. It didn't matter if you were in the majors or the minors, you showed up when baseball spring training came around. Three days after we were married, we landed in Tucson, Arizona [...]

Academy Awards-Inspired by Reality

By |Personal Goal Development|

Most films up for Academy Awards  are inspired by reality. Apparently we love movies about real people-especially when they achieve, make or become something--because they remind us that we might be able to do that, too. In other words, "The movies about these people celebrate the very best in us," says Howard A. Rodman, a screenwriter, [...]

Automated Systems-replacing workers

By |Personal Goal Development|

Will automated systems soon be replacing workers? In some areas, yes. The Boston Consulting Group predicts that investment in industrial robots will grow 10 percent a year in the world's 25 biggest export nations through 2025, up from 2 percent to 3 percent a year now. The investment will pay off in lower costs and in increased [...]

Health Benefits of Walking

By |Personal Goal Development|

According to the American Heart Association (AHA), the health benefits of walking, which includes at least 30 minutes of brisk walking four to seven days a week, reduces the risk of heart disease, diabetes and stroke; increases bone density; helps control weight; and helps maintain balance and coordination. It has also been associated with improved [...]

Millennial Generation Characteristics

By |Personal Goal Development|

Researchers and commentators use birth years ranging from the early 1980s to the early 2000s to include millennial generation characteristics. The millennial generation is the first in the modern era to be burdened with more student loan debt, higher unemployment and lower levels of wealth than their two immediate predecessor generations, a Pew Research Center [...]